In a multipolar world, as the future appears to be shaping up, some actors may substitute cultural diplomacy with propaganda, while increasingly aggressive information channels can blur the line between the two. A more unified European approach can therefore deepen cohesion, strengthen Europe’s global standing, and advance authentic European values. In the European project, there should be no small nations, just as in cultural diplomacy no one really holds a losing hand. Make the EU a love mark – this should be the motto for the immediate future.