Bucharest – Romania
Lead: HAW Hamburg
Work Package 6
11. – 12. September 2024
Problems to be addressed
The “Culture in Digital Spaces: Utilizing Social Media as a Stage and Tool for Visibility and Participation” workshop focused on addressing the following key issues related to social media and cultural communication:
- Visibility and Participation: How can social media act as both a stage and tool for cultural creators to increase visibility and foster participation?
- Digital and Traditional Cultural Landscapes: Exploring the challenges of merging traditional cultural practices with digital platforms.
- Geographical Gaps in Cultural Access: Investigating how social media can bridge the gap between cultural institutions in metropolitan centers and audiences in rural regions.
Target groups
- Artists and cultural creators aiming to navigate digital spaces
- Curators and cultural consultants interested in digital communication
- Social media strategists and consultants for cultural institutions
The Questions for this event
- How can cultural institutions and creators better connect with and engage their online audiences?
- What strategies can be employed to overcome the challenges of oversupply and competition in digital spaces?
- How can social media serve as a bridge between urban and rural cultural communities?
- What role does AI play in enhancing cultural communication through social media?
Presenters – speakers – artists -actors
Miriam Meinekat
NARDIV Team Member Work Package 6 Cultural Policy Dialogue and Hybrid Community
PhD Topic: New digital paths in Germany’s AKBP (Foreign culture and education policy) – can hybrid cultural communication become more inclusive through social media formats? (Hochschule fur angewandte wissenschaften hamburg)
Prof. Dr. Hanna Klimpe
NARDIV Lead for Work Package 6 Cultural Policy Dialogue and Hybrid Community Building in Social Media
Professor for Social Media (Hochschule fur angewandte wissenschaften hamburg)
Corina Șuteu
Cultural Consultant and Former Minister of Culture Romania
Speaker
Tilla Rudel
Director of French Institute Timișoara
Speaker
Cabiria Morgenstern
Actress and Content Creator
Speaker
The Answers from this event
AI and Social Media
Prof. Dr. Hanna Klimpe led a session on integrating AI tools into social media strategies, demonstrating their practical applications for both individual creators and institutions.
Social Media Strategies
Participants worked collaboratively to develop shared strategies, focusing on defining clear goals, understanding target audiences, and measuring the impact of cultural projects in the digital realm.
Cultural Visibility
The expert panel, moderated by Corina Șuteu, emphasized the growing role of social media in cultural visibility and participation, bridging traditional and digital practices.
Bridging Gaps
The workshop provided insights on how social media can close the cultural access gap between urban and rural regions, ensuring a more inclusive and connected cultural landscape.